Agent3 Group Resources

Our latest thinking from across the Agent3 Group.

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Not all leads are created equal – engaging a lead with the right approach at the right time

Not all leads are created equal – engaging a lead with the right approach at the right time

Dan Sands

June 30, 2021

The Top 3 Things to Watch Out for in Automation With Lead Generation

Blog

The Top 3 Things to Watch Out for in Automation With Lead Generation

Lead generation is a data-heavy industry, where opt-ins, content and demand meet as one to form a very detailed and delicate data universe. As a...

Announcing our strategic partnership with Terminus

Blog • Dan Sands

Announcing our strategic partnership with Terminus

Agent3 was built on the premise that modern marketing had to be based on the combination of data, technology and content, to deliver true commercial...

Reflections on B2B Ignite USA

Blog • Clive Armitage

Reflections on B2B Ignite USA

I’ve noticed, in recent months, that many of my blogposts, internal company communications and social shares have included the term ‘a good day...

Good things can also come to those who can’t wait – introducing Agent3’s Fast Start package

Blog • Liam Jacklin

Good things can also come to those who can’t wait – introducing Agent3’s Fast Start package

A bottle of vintage wine, an aged cheese…there are many things in life that are worth the wait and, to marketers, a great ABM campaign is one of...

You bought all that marketing automation functionality – why aren’t you using it?

Blog • Phil Marshall

You bought all that marketing automation functionality – why aren’t you using it?

The global marketing automation market size was valued at $4.06 billion in 2019 and is expected to reach a whopping $8.42 billion by 2027[1]. ...

4 ways the role of the CMO has changed as a result of the pandemic

Blog • Greg Salmon

4 ways the role of the CMO has changed as a result of the pandemic

If Covid-19 has one legacy for anyone in business, as runs the well-worn narrative, it will be that it accelerated the shift to a digital-first...

Katie Foster: My Experience Joining oneninefive – a Review of My First Six Months

Blog

Katie Foster: My Experience Joining oneninefive – a Review of My First Six Months

I joined oneninefive as an Email Marketing Executive in December 2020 and after completing my first couple of months, I thought I would share my...

Quality, rather than quantity – 3 steps to creating measurable outcomes with lead generation into key accounts

Blog • Jamie Hallitt

Quality, rather than quantity – 3 steps to creating measurable outcomes with lead generation into key accounts

There’s a well worn belief in sales and marketing in B2B technology brands that, the more leads you put into the top of the funnel, the more...

You’ve got your lead, so now what? Three steps to taking a form fill and turning it into a sales-ready lead

Blog • Phil Marshall

You’ve got your lead, so now what? Three steps to taking a form fill and turning it into a sales-ready lead

Google ‘sales and marketing alignment’ and the results will confirm what most people in the B2B world know only too well; the disconnect between...

Top tips for optimising your Marketo forms

Blog • Cassie Holmes

Top tips for optimising your Marketo forms

Forms are important. Just one of the key tools for generating new leads, their effectiveness plays a huge part in your overall database...