Medidata has tripled its contribution to revenue with their data science-led ABM approach... approximately 90% of their marketing budget is now allocated to ABM programs.
The publishers of the Demand Gen Report have recently launched a special e-publication focused solely on Account-Based Marketing. ABM In Action features case studies on how companies are applying ABM strategies and transforming their messaging, measurement and results. In the second issue, their cover story features one of our clients: John Seaner, VP of Global Field Marketing of Medidata. We were fortunate enough to have John speak as one of our case studies at the SiriusDecisions Summit in May, and are delighted to see his team’s ABM successes celebrated once again. This comes as no surprise; “Medidata has tripled its contribution to revenue with their data science-led ABM approach. With such impressive results, John says approximately 90% of their marketing budget is now allocated to ABM programs!”
To learn more about how Medidata selected accounts, created a multifaceted internal ABM team, and developed “buyer ethnographies” with insights from our Platform, view ABM In Action e-zine here.