Value Proposition Development

Engineering your differentiated value proposition to make the competition irrelevant.

Agent3 works with senior leadership in your business across marketing, sales and product to explore and establish how best to position your business in the market and ensure it is truly prepared for future development. Responding to your market and customer needs, we enable you with a customer-led value proposition that explains what your business is, why it exists and how it is best aligned to the challenges of the current and future market it is positioned to solve. In turn, enabling greater business growth, deeper clarity in conversations with customers, prospects and partners.

Going through this process means you’ve got a robust foundation for all sales conversations and impactful marketing programs - instead of jumping straight into creative.

We apply this positioning to in-depth messaging that equips sales and marketing to more specifically target buyer personas and sectors, and communicate around particular customer scenarios and use cases.

Create a go-to-market plan that binds sales and marketing together.

To take your differentiated proposition to market, we will deliver a comprehensive go-to-market plan across marketing programs and sales enablement to most effectively reach your target stakeholders and answer your strategic goals for the program. From digital channels to physical events, we’ll develop a tangible and coordinated plan with your resources and marketing operations maturity in mind.

Agent3 can also support by auditing and enhancing your internal marketing and sales operations - connecting your business and marketing strategy to platforms that drive repeatable, scalable delivery and rapid implementation. Read more about our Revenue Technology and Operations services here.

Landing in front of your customers in a relevant, creative and engaging way.

Our team of experienced creatives, writers and technologists ensure that your go-to-market plan is activated and landed with your audience in a persuasive, impactful and creative way - building your brand in the market and bringing your differentiated proposition to life.

From thought leadership and social selling to interactive, digital engagements and email nurture programs we will develop your hero content, campaign assets and activate through the most relevant channels for your audience.

Building core sales tools that enable sales to self-educate and lead with a customer-centric narrative.

Not only do you want to engage the market with impactful marketing campaigns, you want to align your sales team to have conversations that resonate. Agent3 can support you to take your defined and differentiated proposition into core sales tools and training, ensuring that everyone in your sales team understands and can use this in direct customer conversations.

From Sales Kick-off support and executive sales presentations, to role-specific conversation guides and battlecards, you can elevate what might have been a product-focused conversation into a strategic, customer-centric conversation around their needs, challenges and why you are the right partner to work with.

Our strategic writers and designers have decades of B2B experience and are experts in providing sales with persuasive narratives, talking points and objection handling to truly resonate.