Solution
Paid social
Elevate your engagement with your target accounts across all major paid social channels
Our team can help build relationships with net new target accounts and as well as expand your presence within existing accounts through a highly targeted, paid social strategy. By showcasing relevant content, promotions, and product offerings through multi-channel campaigns, you'll be able to boost customer loyalty and revenue in a highly demonstrable way. We identify and map audiences using in-platform targeting, CRM / audience data and retargeting to create a comprehensive engagement strategy.
Our performance specialists take care of the planning and campaign build all the way through to execution, optimization and reporting - sharing the key insight that matters most to your business.
Key features
Audience identification & creation
Audience optimization
Asset creation/optimization
Longlist ‘1:Campaign execution’ account targeting
Solution
Programmatic display
Achieve brand engagement at significant scale and value across the web
Our multi-channel, account based programmatic capabilities allow you to reach your most valuable target audience beyond social channels. Our display media solution delivers your key messages at significant scale and value across the web and all devices.
We partner with truly innovative DSPs (Demand Side Platforms) which allow us to deliver our targeting via a range of mechanisms, including cookie-based targeting, audience ID graph matching and industry-leading IP targeting partnerships. We can target your account lists, your CRM data or build custom audiences based on your ICPs (ideal customer profiles).
Our model is designed to prioritize key audience targeting and reach over simply delivering volume, giving you confidence that display is adding value rather than just spending budget.
Key features
Audience identification
CRM targeting
Audience ID graph matching
Solution
Custom audience builds and modeling
Build an audience with incredible detail based on your ICP
We create custom audiences around your ICP to engage across paid media channels by working with leading data providers to build and model audience segments aligned to your ICP. This allows us to get incredibly granular with your targeting to reduce ad wastage and improve relevance and performance. From behavioral characteristics to interests, to financial profiles and geographics, we’ll not only build an audience you can deploy across all paid media channels, but also help forecast against it.
Without this service, many paid media channels are off limits due to restrictions in targeting capabilities. Our custom audiences are data driven and help you to accurately surround your audience and engage them in a truly multi channel way.
Key features
Audience build & modeling
Data intersects
Multichannel delivery
Data accuracy & integrity