Revenue generation: it’s a team sport
Successful revenue generation for any organization requires a coordinated, multiplayer approach, expertly managed by the RevTech team, aligning people, processes, revenue technology and targets. To win requires serious expertise!
On this page, we shine a spotlight on some of the challenges and opportunities facing modern day RevTech teams and RevOps practitioners in their quest to unlock new revenue streams and business growth.
Our Unboxed video series on RevTech
A trusted source of information and resources used by expert RevTech & RevOps teams to navigate the challenges and opportunities in revenue generation.
What is ABX?
The number one challenge clients bring to Agent3 is how to drive more pipeline. With buying groups becoming increasingly complex, the lead-based approach is no longer feasible and attention is turning to new approaches to drive opportunities. ABX is one such approach, but what is ABX and why now? In this video, Phil Marshall, Director, Marketing Automation, Agent3, discusses these questions with Michael Taylor, Associate Director, RevTech & Ops at Agent3, as well as exploring ownership of ABX, the importance of visibility and the role of technology in driving success.
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What is ABX?
ABX in action: what does it look like?
ABX: What’s new in measurement and optimization?
How to Generate Demand
Building a RevTech Dream Team
Mind the Gap
Personalization: not just a means to an end
RevOps - so much more than the tech
RevOps stands for Revenue Operations - it can be found nestled in a sentence about cutting edge technology solutions. But it is so much more than the tech. In reality, RevOps teams are playing an increasingly critical role in the business, knitting teams together to execute on commercial goals as a single entity that fuels growth.
But in their quest to drive growth, RevOps face several challenges along the way:
- How to optimize the tech stack and processes fully in order to achieve both marketing and sales success from an ROI perspective
- How to accelerate time to value via collaborative sales and marketing alignment and the use of technology
- How to create personalized experience for the customer at every stage of the buyer's journey in order to elevate the customer experience and drive accelerated business growth
- Creating an effective measurement and reporting mechanism to demonstrate ROI across the revenue team
- Talent acquisition and retention in order to build the right teams with the right skillset
Addressing these challenges requires strategic planning, continuous learning, and a commitment to fostering a culture of innovation within the organization. The resources on this site will shine a spotlight on some of the challenges, offering advice and tips on best practise to help you increase revenue opportunities.
In short, you’re in the right place!
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