Our latest thinking from across the Agent3 Group.

Recently Marketo launched an interesting guide aimed at demystifying the General Data Protection Regulation (GDPR), specifically in relation...

By using a range of sources such as government fillings, social media, intent data, as well as news articles and your own internal CRM database for...

Getting sales and marketing to chat openly and honestly about the sales process is hard. That’s why we asked two of our favourite AMB experts,...

Marketing Professionals state companies with tightly-aligned sales and marketing have 36% higher customer retention rates and achieve 38% higher...

Whether that's through a quick and effective social campaign, a 12 month ABM program, or a longer term strategy, only by mapping out the outcome...

Don't put all your eggs in one basket or spam people, but do keep knocking on the door as a cumulative effect takes place if you're delivering the...

Once your campaign is inflight, act like the pilot, constantly consider all the data points that are available to you, course correct, tweak...

The challenge for those businesses is to get the oxygen of publicity and funding that they so desperately need if they are to thrive. And, at the...

The Agent3 Platform delivers data-driven insight in a way that allows marketing to prove its value to sales and ultimately better align the two...

Change, as we all know, is tough in business, just as in any other activity of life. Making big switches in focus, or in how the organization...