Our latest thinking from across the Agent3 Group.

In this episode of Unboxed, Phil Marshall, Director, Marketing Automation, and Michael Taylor, Snr Consultant, RevTech and Ops, Agent3, discuss the need to take a more holistic approach to demand generation, from a marketing, sales and revenue generation perspective.  Watch to learn tips and approaches to fueling greater demand generation.

Having great people means they attract great clients who want to work with us in true partnership, rather than in a client/agency transactional relationship.  And this belief has proved a winning formula – literally – over the last couple of months with a series of heavyweight industry

In the Brothers Grimm fairytale, Rumpelstiltskin, a miller claims that his daughter can spin straw into gold, and when the King decides to put this story to the test, to his delight (and her’s!) he finds that the miller was telling the truth.  The reward?  An even bigger room of straw to spin into gold the following night!

Agent3 Group is actively exploring the use of AI to enhance our team’s capabilities and the products and solutions we deliver for our clients.

In this episode of Agents of Change, John Watton, VP Marketing, EMEA, VMware, discusses the pressure on Marketing teams to demonstrate contribution to business pipeline and new customer acquisition. 

In our new playbook, learn how to maximize the reach and value of your content. Discover our best practice tips, tricks, and resources for content syndication campaigns that land. Download our latest guide. 

The need for growth is an incessant one for any organisation, and the challenge of driving growth has become ever harder in the difficult market...

Watch as oneninefive COO, Liam Jacklin, and Agent3 Group Chief Innovation Officer, Dan Sands, discuss the importance of setting stakeholder expectations, the importance of data accuracy, consistency and quality and being specific about what you are expecting – and therefore measuring – from a campaign.

Anyone can promise reach, but accuracy is a harder nut to crack!  Watch, as oneninefive COO, Liam Jacklin, and Agent3 Group Chief Innovation Officer, Dan Sands, discuss measures that companies can put in place to ensure they will get the results they are looking for

Content syndication has become an increasingly popular tactic for B2B marketers and, despite living in a digital world has, in some cases, become something of a dark art. As ‘ price points get driven down, providers are becoming more prepared to cut corners and less open to being discursive and partnering with marketers on content syndication.  What should companies look out for when choosing the right partner?