Our latest thinking from across the Agent3 Group.

Content syndication has become an increasingly popular tactic for B2B marketers and, despite living in a digital world has, in some cases, become something of a dark art. As ‘ price points get driven down, providers are becoming more prepared to cut corners and less open to being discursive and partnering with marketers on content syndication.  What should companies look out for when choosing the right partner?

We all know that the quicker you can pass a lead to a customer for action, the better, but why is this particularly important in content syndication? oneninefive COO, Liam Jacklin, and Agent3 Group Chief Innovation Officer, Dan Sands, discuss the importance of ‘next best action’, best practises on nurturing leads and the question of speed – how soon is too soon? 

As we conclude our mini series on the state (or art) of lead conversion, we move into what many marketers dub “the get me hired or fired”...

As we said in our first post in this three-part lead conversion series, nurturing a prospect through a buyer’s journey from an initial...

Nurturing a prospect through a buyer’s journey from an initial expression of interest to a point where a lead becomes a MQL and a sales conversion...