How can insights support 1:1 ABM programs?

What’s the difference between a dedicated insights function and a well informed sales team? In this video, Roger Marshall, Partner, APAC, Agent3, joins Peter Lundie, Managing Partner, Agent3 Group. to describe the importance of having data analysts to provide a truly valuable interpretation of insights data to inform marketing programs.  Done correctly, and insights provide a starting point for programs, as well as a benchmark to measure against at the end.