How to leverage “synthetic humans” in marketing research

What do you do if you need to understand your target audience better, but can’t afford extensive research? In this video, Jonathon Bates, co-founder of Persuasion XP, describes the potential of AI-driven "synthetic humans" in marketing research and explains why The Marketing Research Society concluded that the use of synthetic humans makes for research that is just as valid - or more valid - than human research.