Approach
What we did
Agent3 partnered with PayPal to design and execute a multi-channel ABX programme underpinned by a clear understanding of regional audiences. The campaign blended data, creativity, and precision targeting to nurture relationships across the funnel.
Key elements included:
- Seamless digital and offline touchpoints designed around the journey mapping strategy, reflecting both the travel experience and PayPal’s role in enhancing customer journeys.
- Development of bespoke research and a whitepaper tailored to FSI and travel audiences.
- Activation of content syndication across France, Spain, and Italy.
- 12 sales enablement packs designed to support regional teams with hyper-relevant outreach materials.
We also created:
- Direct Mail with a Twist – A travel-themed mailer including a PayPal-branded Airtag and solar power bank symbolising seamless, reliable experiences. Each package was personalized with a handwritten note for key stakeholders.
- Executive-Level Outreach – Hyper-personalized content hubs and Folloze Boards featuring curated insights, followed up with C-level direct mail to deepen engagement.
- Digital Activation – Country-specific assets, email nurture campaigns, and real-time engagement analytics supported by actionable account insights.
The campaign rolled out over an extended timeframe to accommodate complex translation and legal approval processes. To ensure local resonance:
- Content and messaging were translated and localised for each market.
- Creative assets were adapted to reflect regional cultural nuances and buyer motivators.
- Sales teams were brought in later in the process, which lengthened feedback cycles — a key learning for future programmes to drive greater co-creation and speed.
Despite logistical hurdles, the campaign maintained strong alignment between brand, demand, and sales enablement teams.
Results
How it went
The campaign exceeded expectations, delivering:
- £2 million in qualified pipeline
- 99 leads delivered for all target accounts across France, Spain & Italy
- Dozens of new executive-level conversations
- Stronger relationships across high-priority accounts
- High engagement across personalised content hubs
By blending personalised content, innovative outreach, and data-backed strategy, PayPal was able to elevate its brand position and build meaningful relationships within one of its most strategic verticals.