Our latest thinking from across the Agent3 Group.

Mental health challenges in the workplace have steadily increased in recent years, with the Covid pandemic accelerating the breadth and depth of the crisis we face. These challenges are not discriminatory; they can impact all employees across all sectors. But the seemingly shiny Film & TV sector is perhaps an industry most wouldn’t associate with factors contributing to poor mental health.

In this episode of Agents of Change, Richard Perez, Lead Advisor, Sales & Go-to-Market, at APAX, one of the world’s leading private equity firms, discusses the challenge for Sales and Marketing teams in aligning – and prioritizing – this Utopian state of customer-centricity.

Generative AI has the potential to revolutionize marketing by unlocking unparalleled creative production possibilities.

As someone who helps global B2B technology clients put teams in place, as well as building a large MOPs team that operates globally here at Agent3, I have drawn on my learnings and experience to create a 7-step blueprint to help you assemble a winning team.

Agent3 Group is actively exploring the use of AI to enhance our team’s capabilities and the products and solutions we deliver for our clients.

In this episode of Agents of Change, John Watton, VP Marketing, EMEA, VMware, discusses the pressure on Marketing teams to demonstrate contribution to business pipeline and new customer acquisition. 

The need for growth is an incessant one for any organisation, and the challenge of driving growth has become ever harder in the difficult market...

Watch as oneninefive COO, Liam Jacklin, and Agent3 Group Chief Innovation Officer, Dan Sands, discuss the importance of setting stakeholder expectations, the importance of data accuracy, consistency and quality and being specific about what you are expecting – and therefore measuring – from a campaign.

Anyone can promise reach, but accuracy is a harder nut to crack!  Watch, as oneninefive COO, Liam Jacklin, and Agent3 Group Chief Innovation Officer, Dan Sands, discuss measures that companies can put in place to ensure they will get the results they are looking for

Content syndication has become an increasingly popular tactic for B2B marketers and, despite living in a digital world has, in some cases, become something of a dark art. As ‘ price points get driven down, providers are becoming more prepared to cut corners and less open to being discursive and partnering with marketers on content syndication.  What should companies look out for when choosing the right partner?