Agent3 Group Resources

Our latest thinking from across the Agent3 Group.

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Introducing Agent3’s new ‘Agents of Change’ series

Introducing Agent3’s new ‘Agents of Change’ series

Paul Mackender

August 19, 2021

It’s a fond farewell to ITSMA, but who will take its place?

Blog • Clive Armitage

It’s a fond farewell to ITSMA, but who will take its place?

Like many in the B2B marketing community, it’s fair to say that I was surprised to see the recent news that ITSMA had been acquired by ABM agency...

Wanted: Carpenter to build larger trophy cabinet

Blog • Paul Mackender

Wanted: Carpenter to build larger trophy cabinet

Any dedicated followers of Agent3 on social media, may well have detected an air of euphoria in recent weeks when we announced not one, but two gold...

Getting Flexified

Blog • Sally Street

Getting Flexified

Earlier this week we were accredited by Flexa as a company that offers truly flexible working. Flexa surveys both companies and their...

An introduction to Responsive ABM

Blog • Marianne Marfleet

An introduction to Responsive ABM

At Agent3, we are committed to ‘true’ ABM, ie, accelerating growth with an organization’s most important customers and prospects, helping our...

6 reasons why your MQLs aren’t converting into sales opportunities

Blog • Jamie Hallitt

6 reasons why your MQLs aren’t converting into sales opportunities

Although the exact definition of what constitutes a ‘qualified lead’ for marketing folks differs somewhat between organizations, by and large...

Not all leads are created equal – engaging a lead with the right approach at the right time

Blog • Dan Sands

Not all leads are created equal – engaging a lead with the right approach at the right time

How do you define a lead? Is it an email address of someone who has downloaded an asset from a publisher? Or is it someone that has requested...

Announcing our strategic partnership with Terminus

Blog • Dan Sands

Announcing our strategic partnership with Terminus

Agent3 was built on the premise that modern marketing had to be based on the combination of data, technology and content, to deliver true commercial...

Reflections on B2B Ignite USA

Blog • Clive Armitage

Reflections on B2B Ignite USA

I’ve noticed, in recent months, that many of my blogposts, internal company communications and social shares have included the term ‘a good day...

Good things can also come to those who can’t wait – introducing Agent3’s Fast Start package

Blog • Liam Jacklin

Good things can also come to those who can’t wait – introducing Agent3’s Fast Start package

A bottle of vintage wine, an aged cheese…there are many things in life that are worth the wait and, to marketers, a great ABM campaign is one of...

You bought all that marketing automation functionality – why aren’t you using it?

Blog • Phil Marshall

You bought all that marketing automation functionality – why aren’t you using it?

The global marketing automation market size was valued at $4.06 billion in 2019 and is expected to reach a whopping $8.42 billion by 2027[1]. ...