Agent3 Group Resources

Our latest thinking from across the Agent3 Group.

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Back to the Future – how the seventh generation Letts leader is returning the eponymous diary family to its roots as an Innovation incubator

Back to the Future – how the seventh generation Letts leader is returning the eponymous diary family to its roots as an Innovation incubator

Clive Armitage

August 14, 2023

Demand generation programs: you say persona, we say personality

Blog

Demand generation programs: you say persona, we say personality

Every day, in our professional, as well as personal, lives, we all receive 10s - if not 100s - of messages via social platforms, digital advertising...

Why do we not build as many global leading software companies and brands in Europe as we do in the US?

Blog • Clive Armitage

Why do we not build as many global leading software companies and brands in Europe as we do in the US?

In the latest of our ‘Agents of Change’ series, in which we talk to business leaders about how to drive sustainable success in a changed...

Agent3 turns 10!

Blog • Clive Armitage

Agent3 turns 10!

Just over ten years ago, myself, Dan Sands and Paul Mackender found ourselves in a bar experiencing an intoxicating mixture of...

Embracing Equity on International Women’s Day 2023

Blog • Sally Street

Embracing Equity on International Women’s Day 2023

Today, March 8th, International Women’s Day (IWD) will be celebrated globally as a day that recognises the social, economic, cultural...

5 Ways CEOs Can Improve Their Storytelling

Blog • Greg Salmon

5 Ways CEOs Can Improve Their Storytelling

As long as humans have existed, storytelling has been an essential part of communication. It’s how cavemen survived, it’s how the ancient Greeks...

The state of lead conversion: Some tried and tested solutions

Blog • Jordan Adams

The state of lead conversion: Some tried and tested solutions

As we conclude our mini series on the state (or art) of lead conversion, we move into what many marketers dub “the get me hired or fired”...

State of lead conversion: 7 ways to accelerate pipeline velocity

Blog • Michael Taylor

State of lead conversion: 7 ways to accelerate pipeline velocity

As we said in our first post in this three-part lead conversion series, nurturing a prospect through a buyer’s journey from an initial...

Chapters of Growth: What got you here is not necessarily what will get you there.

Blog • Paul Mackender

Chapters of Growth: What got you here is not necessarily what will get you there.

In the latest of our ‘Agents of Change’ series, we were joined by Nalina Athyantha, Senior Vice President of Global Enterprise and Field...

CMOs: How not to get fired

Blog • Liam Jacklin

CMOs: How not to get fired

Last week I participated in a roundtable discussion at the Fifth Annual Ascent Conference in NYC, which looked at the CMO of the...

Is embedded finance pushing organisations towards an identity crisis?

Blog

Is embedded finance pushing organisations towards an identity crisis?

As embedded finance becomes an increasingly innate part of modern business strategy, the question we, as positioning experts, need to ask is to what...