Agent3 Group Resources

Our latest thinking from across the Agent3 Group.

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Cracking the holy grail of Marketing Measurement for Account Based Marketing – 5 lessons from the CMO’s office

Cracking the holy grail of Marketing Measurement for Account Based Marketing – 5 lessons from the CMO’s office

Clive Armitage

October 08, 2018

Top 5 marketing automation mistakes you need to stop making now

Blog • Phil Marshall

Top 5 marketing automation mistakes you need to stop making now

For many organisations - our customers included- MA is one of the cornerstones of the marketing strategy, acting as a central engine or hub from...

10 take-aways from ITSMA’s ABM Forum

Blog • Paul Mackender

10 take-aways from ITSMA’s ABM Forum

Scaling ABM was the recurring theme that we heard time and time again; based on the successes of small scale ABM pilots, the desire to have a...

It’s time for ABM to be true to its name

Blog • Paul Mackender

It’s time for ABM to be true to its name

Has Account Based Marketing (ABM) become a bit like watching toddlers play football; everyone chasing the one ball, making the right moves, but with...

Agent3 platform named a Top Sales Tool 2018 by Smart Selling Tools

Blog • Clive Armitage

Agent3 platform named a Top Sales Tool 2018 by Smart Selling Tools

There’s little doubt that the landscape for martech and salestech is a crowded one. Hardly a day seems to pass without another entrant jumping...

Agent3 welcomes Julie Woods-Moss on board!

Blog • Clive Armitage

Agent3 welcomes Julie Woods-Moss on board!

Plotting the strategic direction of a business and choosing the right steps along the way is obviously critical to commercial success. Make the...

Changing the sales dynamic – four ways insight can help make it happen

Blog • Clive Armitage

Changing the sales dynamic – four ways insight can help make it happen

I was asked last week by the Head of Sales for a large division of a multinational B2B brand to present to her global sales team at their annual...

Is it time to take your adTech in house?

Blog • Steve O'Neil

Is it time to take your adTech in house?

Deploying adTech effectively to leverage insight-driven audience segments in a way that respects the principles of GDPR while delivering results is...

Account-based marketing – time for some honest re-evaluation?

Blog • Clive Armitage

Account-based marketing – time for some honest re-evaluation?

Why? Well, just google ABM and ROI and you will be inundated with stats that show how ABM outperforms other marketing disciplines. No...

Eight things to consider before you invest in marketing automation

Blog • Dan Sands

Eight things to consider before you invest in marketing automation

Marketing automation sounds like the panacea to cure all our ABM woes; technology that helps to automate manual, repetitive tasks, intelligently...

Getting intimate: 10 tips for personalising your ABM content

Blog • Dan Sands

Getting intimate: 10 tips for personalising your ABM content

More than 85% of online marketers are using video as part of their campaigns and almost 60% of decision makers say they would rather watch a video...