Agent3 Group Resources

Our latest thinking from across the Agent3 Group.

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It’s time for honesty about true ABM; why it’s not just better demand gen!

It’s time for honesty about true ABM; why it’s not just better demand gen!

Peter Lundie

January 15, 2019

Guest Blog, Victor Adefuye: Are you looking to achieve hyper-growth? Here’s how… [IMAGE NEEDED]

Blog • Victor Adefuye

Guest Blog, Victor Adefuye: Are you looking to achieve hyper-growth? Here’s how… [IMAGE NEEDED]

To construct your ideal customer profile you need to analyze your existing accounts. Look at your best accounts and understand their similarities;...

Help required – how should I describe Agent3? Why the answer matters to any organisation selling to the CMO in 2019

Blog • Clive Armitage

Help required – how should I describe Agent3? Why the answer matters to any organisation selling to the CMO in 2019

Here’s a big admission for you; I’m not sure how to describe the company I am CEO of. Whoah, I hear you say, how can you not know what...

What makes a great ABMer?

Blog • Liam Jacklin

What makes a great ABMer?

Insight not instinct. Great ABM happens when the data, insight and analytics flowing into an organisation about its interaction with target accounts...

Bronze is the new gold

Blog • Paul Mackender

Bronze is the new gold

It’s not in our nature to brag but we were shortlisted for two awards at the ‘International B2B Marketing Awards’ – Best use of...

Reflections on the B2B Marketing Conference

Blog • Clive Armitage

Reflections on the B2B Marketing Conference

That there remains a difference of opinion in how to drive success is clear but what is heartening is that, as ABM practices mature, clear points of...

LinkedIn Advertising: It’s time to get personal

Blog • Marianne Marfleet

LinkedIn Advertising: It’s time to get personal

By adopting the core ABM principle of 'one to one' marketing you can make highly personalised content that speaks to the individuals, and the pain...

The B2B Marketing Conference 2018 (Including video with Joel Harrison)

Blog • Clive Armitage

The B2B Marketing Conference 2018 (Including video with Joel Harrison)

Watch the video to hear what B2B Marketing's Editor-in-Chief Joel Harrison has to say about the B2B Marketing Conference 2018 as well as his views...

Drive your multi-channel approach with Marketing Automation

Blog • Terry Stapleton

Drive your multi-channel approach with Marketing Automation

While we always state MA platforms are more than just an email marketing tool (and they are) it's fair to say they are the bread and butter of...

The Giant is Bleeding! 5 take-aways to driving pipeline in a data driven world

Blog • Paul Mackender

The Giant is Bleeding! 5 take-aways to driving pipeline in a data driven world

In a world where the shift to data driven marketing techniques and new forms of engagement is only accelerating, choosing the right strategy and...

Help! I’ve just got a Marketing Automation platform… what should I do next?

Blog • Cassie Holmes

Help! I’ve just got a Marketing Automation platform… what should I do next?

The best way to build up confidence in your MA platform is to get your hands dirty and use it as often as possible - you can't beat hands on...