Agent3 Group Resources

Our latest thinking from across the Agent3 Group.

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How are businesses implementing digital transformation?

How are businesses implementing digital transformation?

January 10, 2020

Digital transformation: What does transformation mean?

Blog

Digital transformation: What does transformation mean?

Transformation infers an “end-point” transforming from one form to another like a caterpillar turning into a chrysalis and emerging as a...

ABM in Asia – The Partnerships, People and Platforms

Blog • Roger Marshall

ABM in Asia – The Partnerships, People and Platforms

We should consider the role of ABM as a new way of linking sales and marketing teams, merging corporate and agency roles to deliver commercial...

2020 is almost upon us – what’s the future for ABM?

Blog • Clive Armitage

2020 is almost upon us – what’s the future for ABM?

Listening last night to some of the amazing ABM campaigns that have been delivered into the market, for a variety of B2B brands, I'm confident that...

SoSell on the “Sales Tools” podcast [FOR REDIRECT]

Blog • Dan Sands

SoSell on the “Sales Tools” podcast [FOR REDIRECT]

Paul Mendoza, host of the Sales Tools Podcast (and creator of SigParser) recently invited me and my colleague David Salmon, (the man...

The Agent3 2019 Offsite

Blog • Lauren Reid

The Agent3 2019 Offsite

We can’t progress by standing still. Pardon the cliche, but in an agency it can be tricky to find the headspace to reflect on certain processes,...

Why you should never underestimate the power of influencers

Blog • Marianne Marfleet

Why you should never underestimate the power of influencers

60 percent of Millennials avoid contacting potential suppliers in the middle of the purchase process, because they need time to do their own...

Account Selection: take your finger out of the air, and take an insight led approach

Blog • Marianne Marfleet

Account Selection: take your finger out of the air, and take an insight led approach

ABM is a complex process, heavily rooted in gaining in depth insights using data and analytics, and drawing from sales experience and relationships...

Agent3 & ITSMA make measuring ABM easier

Blog • Steve O'Neil

Agent3 & ITSMA make measuring ABM easier

ABM is a complex process, heavily rooted in gaining in depth insights using data and analytics, and drawing from sales experience and relationships...

Agent3: Helping pupils bridge the gap between classroom and workplace

Blog • Simon Elliott

Agent3: Helping pupils bridge the gap between classroom and workplace

I know from feedback from the students that the opportunity to visit the offices of Agent3 and to interact directly with employees who are working...

ITSMA and Agent3: staying ahead of the ABM game

Blog • Elena Mount

ITSMA and Agent3: staying ahead of the ABM game

We signed a global partnership with ITSMA earlier in the year with the goal of driving ABM best practice and to that end, we’re extremely excited...