Our latest thinking from
across the Agent3 Group.

There are many business challenges that can be addressed by renewing focus on value proposition development: recategorization, for example, when firms break into new markets, post acquisition integration…..and more.  In this video, Mark Wiseman-Smith, managing director of Agent3, discusses some of these scenarios with Nat Sones, Chief Strategy Officer, Agent3, and the challenges from a value proposition perspective.

In this video, Mark Wiseman-Smith, managing director of Agent3, defines Value Proposition Development and discusses its importance with Nat Sones, Chief Strategy Officer, Agent3.

Five things I learned about the future of AI at DigiMarCon Midwest which matter to all marketers

Generative AI has the potential to revolutionize marketing by unlocking unparalleled creative production possibilities.

As someone who helps global B2B technology clients put teams in place, as well as building a large MOPs team that operates globally here at Agent3, I have drawn on my learnings and experience to create a 7-step blueprint to help you assemble a winning team.