Our latest thinking from across the Agent3 Group.

While pipeline quantity and velocity have always been key, persuading teams about the importance of quality, is often a shift at a more philosophical level.

Join Agent3 Group’s Chief Commercial Officer, Greg Salmon, and Fractional CMO, Chris Blaik, as they discuss the need to pivot from looking at individuals as buyers, to focusing on buying groups within organizations. How does this shift in mindset redraw engagement patterns between Sales, Marketing and BDR teams within the organization, and how important is trust throughout?

Precision ABM typically requires significant investment in time and resource, but pays dividends for large, often complex deals. ABM at Scale programs, conversely, work better for a larger number of smaller deals. Which flavor of ABM would work best for your organization? In this video, Greg Salmon, Chief Commercial Officer of Agent3 Group, and Clare Noble, SVP of Agent3 North America, discuss some of the types of ABM program, different types of program structures, and suggest which might be right for different organizational challenges.

Sales and marketing alignment has long since been – and often still is – a challenge for B2B organizations.  But for ABM at Scale programs in particular, there’s a new alignment challenge in town: marketing on marketing.  In this video, Clare Noble, SVP of Agent3 North America, and Greg Salmon, Chief Commercial Officer, Agent3 Group, discuss the importance of having the buy-in from, and alignment of, all marketing team members, including Marketing Operations, Content and Field Marketing teams

Is deal-based marketing the same as 1:1 ABM, or are there points of differentiation? Where do they overlap? Which approach works best for which deal, team or organization? Greg Salmon, Chief Commercial Officer of Agent3 Group, discusses some of the implications of each approach with Clare Noble, SVP, Agent3, North America, and shares thoughts on the pros and cons of each.

In this episode of Unboxed,  Phil Marshall, Director, Marketing Automation, Agent, and Liam Jacklin COO, oneninefive, discuss a common issue within organizations’ marketing efforts: the gap between demand generated and the ensuing nurture program.  Together the pair discuss some possible solutions and strategies for closing this gap.

In this episode of Unboxed,  Steve O’Neil, SVP, Technology, Global, Agent3, explores the importance of personalization in B2B marketing as an opportunity to cut through the noise with David Brutman, co-founder and CPO of personalization platform, Folloze.  David describes how personalization can demonstrate a brand’s suitability to solving an account’s biggest challenges in a differentiated, engaging and memorable way.

Phil Marshall, Director, Marketing Automation at Agent3, audits Marketing Operations (MOps) set ups, helps clients put the right teams in place and, over the years, has built a large MOps team that operates globally.    In this episode of Unboxed, Phil discusses one of the key ingredients to MOps success: people.  How do you build the RevTech dream team?

In this episode of Unboxed, Phil Marshall, Director, Marketing Automation, and Michael Taylor, Snr Consultant, RevTech and Ops, Agent3, discuss the need to take a more holistic approach to demand generation, from a marketing, sales and revenue generation perspective.  Watch to learn tips and approaches to fueling greater demand generation.

In our new playbook, learn how to maximize the reach and value of your content. Discover our best practice tips, tricks, and resources for content syndication campaigns that land. Download our latest guide. 

Watch as oneninefive COO, Liam Jacklin, and Agent3 Group Chief Innovation Officer, Dan Sands, discuss the importance of setting stakeholder expectations, the importance of data accuracy, consistency and quality and being specific about what you are expecting – and therefore measuring – from a campaign.

Anyone can promise reach, but accuracy is a harder nut to crack!  Watch, as oneninefive COO, Liam Jacklin, and Agent3 Group Chief Innovation Officer, Dan Sands, discuss measures that companies can put in place to ensure they will get the results they are looking for