Our latest thinking from across the Agent3 Group.

Is deal-based marketing the same as 1:1 ABM, or are there points of differentiation? Where do they overlap? Which approach works best for which deal, team or organization? Greg Salmon, Chief Commercial Officer of Agent3 Group, discusses some of the implications of each approach with Clare Noble, SVP, Agent3, North America, and shares thoughts on the pros and cons of each.

Five things I learned about the future of AI at DigiMarCon Midwest which matter to all marketers

What’s the difference between a dedicated insights function and a well informed sales team? In this video, Roger Marshall, Partner, APAC, Agent3, joins Peter Lundie, Managing Partner, Agent3 Group. to describe the importance of having data analysts to provide a truly valuable interpretation of insights data to inform marketing programs. 

In this video, Roger Marshall, Partner, APAC, Agent3, joins Peter Lundie, Managing Partner, Agent3 Group to discuss how insights inform 1:few programs by identifying red threads in specific vertical sectors so that groups of accounts feel as if they’re being spoken to on an individual basis and programs can move from personalized to hyper personalized at speed.

Generative AI has the potential to revolutionize marketing by unlocking unparalleled creative production possibilities.

As someone who helps global B2B technology clients put teams in place, as well as building a large MOPs team that operates globally here at Agent3, I have drawn on my learnings and experience to create a 7-step blueprint to help you assemble a winning team.

Building a robust MOPs team within your RevTech department is akin to setting the stage for a high-impact performance.

A significant amount of time and money can be invested into sophisticated demand generation programs that create awareness and attract potential customers.  But this awareness doesn’t accrue to anything if the follow up process doesn’t receive the same attention.  Nurturing is all about building on the relationships with those potential customers – or leads – and guiding them through the sales funnel. 

In this episode of Unboxed,  Phil Marshall, Director, Marketing Automation, Agent, and Liam Jacklin COO, oneninefive, discuss a common issue within organizations’ marketing efforts: the gap between demand generated and the ensuing nurture program.  Together the pair discuss some possible solutions and strategies for closing this gap.

In this episode of Unboxed,  Steve O’Neil, SVP, Technology, Global, Agent3, explores the importance of personalization in B2B marketing as an opportunity to cut through the noise with David Brutman, co-founder and CPO of personalization platform, Folloze.  David describes how personalization can demonstrate a brand’s suitability to solving an account’s biggest challenges in a differentiated, engaging and memorable way.